A 30-second NFL-themed (spec) spot for Cheetos, called,
"Cheetos, Baby!"
An opportunity to create a spec spot for the Frito Lays brand Cheetos arose. Inspired by the classic, pun-y twists of the “Doritos Crash The Super Bowl” spots, and the easy-to-repeat lines of Budweiser's “Frogs” and "Wassup!" spots, we developed this concept. Its merit rode on the catchphrase, "I want the Cheetos, baby!", and incorporated the three tenets of a successful comedic spot of this nature: cute kids, actor diversity, and an unexpected twist.
(written by Hi Five; Produced by PPLTD)
Zimner Law PC: The One Firm Solution.
Social Media and website distribution (:60 and 2min)
A fun challenge to both promote the full-scope of services provided by this real estate law firm while incorporating some light-hearted humor.
(written by Hi Five; Produced by PPLTD)
I conceived and scripted this project as an online advertisement for Precision Pictures LTD. This is used as a marketing tool for gaining clients and growing their network.
(written by Hi Five; Produced by PPLTD)
Total wanted to show appreciation for their longstanding clients by poking a bit of fun at themselves. They are a cyber security company but full of employees with big personalities, so they wanted to showcase their people. We scripted a "David Letterman"-esque 'Top 10' List, used VO impersonators and animation, and crafted 10 separate short one-beat jokes.
(written by Hi Five; Produced by PPLTD)
Social Media and YouTube Broadcast (1M views)
This was a project for Yellow Bus ABA, a specialized school with locations around the tri-state area that provides specific ABA (applied behavior analysis) services for children living with Autism. They provide an individualized, child-centered approach to helping young learners and their families thrive. A :30, :60, and 2-min version were crafted to show both a snap shot and more in-depth views of the services they provide.
(written by Hi Five; Produced by PPLTD)
Broadcast TV version of Total Technology Solution's Agent K spot promoting their dark web protection services. Total had created a character by the name of "Agent K," which they casually used to talk to clients about how they monitor the Dark Web as part of their cyber security services. After brainstorming with their management team, and touring their unique office space, we brought Agent K to life as Total's clandestine protector who monitors the Dark Web for their clients' sensitive and proprietary information.
(written by Hi Five; Produced by PPLTD)
"The Single Source of Truth" for financial and ESG report generation.
Management Digital Data had a complex problem. Their corporate mission wasn't easy to explain, and it was for a very niche market of B2B relationships. We researched their brand, made sense of it all, and created this character to help tell their story.
Social Media, Company URL and YouTube Broadcast
This was a project for PRophet AI, a new AI software that generates pitches, press releases and targeted media contacts for the public relations field. They use AI to source this information and then make it available for users. We created an animated explainer to show how the old way of doing PR was ruining relationships, but with targeted AI, PRophet could bring those relationships back.
"Join Munch!"
An animated explainer for Munch, a menu and POS app for restaurants.
This was a tricky yet rewarding project in that Munch was both very similar to its competitor (Seamless) in purpose, yet very different in its functionality . We had to both highlight the unique aspects of the app and its benefits to a restaurateur, while also showcasing its ease of use and the apps' ability to increase profits. We used humor and vivid imagery, as well as a Mary Poppins-esque character to keep it familiar and fun.
"ALEXA, IS HE CHEATING?"
A long-form comedic advertisement for the Amazon product, "Alexa." We conceived this spot as a way to demonstrate how people so often over-obsess over their technology that they can become hyper-attached. In this case, DAVID is ready to leave his girlfriend because he's developed an emotional bond with is voice assistant...and "Alexa" just might feel the same way.
(written by Hi Five; Produced by Legitimate Rascal Films)