Marketing/PR Case Study

"You Down With JPP" Case Study

Feb. 2012. A brand-conscious parody song/video cross promoting the NFL's New York Football Giants and the Grammy-winning Hip Hop group "Naughty By Nature." We used a song with a similar title ("OPP") to the NYG's star player (Jason Pierre-Paul/JPP) to write, produce and promote a viral parody video that became an anthem for the city on the way to the Giants' Super Bowl XLVI victory. We also managed the onslaught of media coverage with consistent on-brand messaging.